







Smart Tourism Workshop: Moving Forward to a More Connected Puerto Galera

๐๐ ๐ฝ๐ฎ๐ฟ๐ ๐ผ๐ณ ๐๐ต๐ฒ ๐ ๐๐ป๐ถ๐ฐ๐ถ๐ฝ๐ฎ๐น๐ถ๐๐ ๐ผ๐ณ ๐ฃ๐๐ฒ๐ฟ๐๐ผ ๐๐ฎ๐น๐ฒ๐ฟ๐ฎโ๐ ๐ฐ๐ฒ๐น๐ฒ๐ฏ๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐ผ๐ณ ๐ช๐ผ๐ฟ๐น๐ฑ ๐ง๐ผ๐๐ฟ๐ถ๐๐บ ๐ ๐ผ๐ป๐๐ต ๐ฎ๐ฌ๐ฎ๐ฒ, ๐๐ต๐ฒ ๐ ๐๐ป๐ถ๐ฐ๐ถ๐ฝ๐ฎ๐น ๐ง๐ผ๐๐ฟ๐ถ๐๐บ ๐ข๐ณ๐ณ๐ถ๐ฐ๐ฒ ๐๐๐ฐ๐ฐ๐ฒ๐๐๐ณ๐๐น๐น๐ ๐ฐ๐ผ๐ป๐ฑ๐๐ฐ๐๐ฒ๐ฑ ๐๐ต๐ฒ ๐ฆ๐บ๐ฎ๐ฟ๐ ๐ง๐ผ๐๐ฟ๐ถ๐๐บ ๐ช๐ผ๐ฟ๐ธ๐๐ต๐ผ๐ฝ: ๐ ๐ผ๐๐ถ๐ป๐ด ๐ง๐ผ๐๐ฎ๐ฟ๐ฑ ๐ฎ ๐ ๐ผ๐ฟ๐ฒ ๐๐ผ๐ป๐ป๐ฒ๐ฐ๐๐ฒ๐ฑ ๐ฃ๐๐ฒ๐ฟ๐๐ผ ๐๐ฎ๐น๐ฒ๐ฟ๐ฎ, ๐ฏ๐ฟ๐ถ๐ป๐ด๐ถ๐ป๐ด ๐๐ผ๐ด๐ฒ๐๐ต๐ฒ๐ฟ ๐น๐ผ๐ฐ๐ฎ๐น ๐๐ผ๐๐ฟ๐ถ๐๐บ ๐๐๐ฎ๐ธ๐ฒ๐ต๐ผ๐น๐ฑ๐ฒ๐ฟ๐ ๐๐ผ ๐น๐ฒ๐ฎ๐ฟ๐ป ๐ฎ๐ฏ๐ผ๐๐ ๐๐ต๐ฒ ๐ด๐ฟ๐ผ๐๐ถ๐ป๐ด ๐ฟ๐ผ๐น๐ฒ ๐ผ๐ณ ๐ฎ๐ฟ๐๐ถ๐ณ๐ถ๐ฐ๐ถ๐ฎ๐น ๐ถ๐ป๐๐ฒ๐น๐น๐ถ๐ด๐ฒ๐ป๐ฐ๐ฒ (๐๐) ๐ถ๐ป ๐๐ต๐ฒ ๐๐ผ๐๐ฟ๐ถ๐๐บ ๐ถ๐ป๐ฑ๐๐๐๐ฟ๐ ๐ฎ๐ป๐ฑ ๐ต๐ผ๐ ๐ฒ๐บ๐ฒ๐ฟ๐ด๐ถ๐ป๐ด ๐๐ฒ๐ฐ๐ต๐ป๐ผ๐น๐ผ๐ด๐ถ๐ฒ๐ ๐ฐ๐ฎ๐ป ๐ต๐ฒ๐น๐ฝ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐๐ฒ๐ ๐ฏ๐ฒ๐ฐ๐ผ๐บ๐ฒ ๐บ๐ผ๐ฟ๐ฒ ๐ฒ๐ณ๐ณ๐ถ๐ฐ๐ถ๐ฒ๐ป๐, ๐ฐ๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐๐ถ๐๐ฒ, ๐ฎ๐ป๐ฑ ๐ฟ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐๐ฒ ๐๐ผ ๐๐ต๐ฒ ๐ป๐ฒ๐ฒ๐ฑ๐ ๐ผ๐ณ ๐บ๐ผ๐ฑ๐ฒ๐ฟ๐ป ๐๐ฟ๐ฎ๐๐ฒ๐น๐ฒ๐ฟ๐.
The workshop was held in full cooperation with the Local Government Unit of Puerto Galera and with the strong support of Mayor Robinhood D. Ylagan and Vice Mayor Rocky D. Ilagan, reflecting the local government's commitment to innovation, digital transformation, and sustainable tourism development.
The activity featured a lineup of resource speakers who shared practical insights on the application of AI in various aspects of tourism and business operations.
Engr. Melba Lyn D. Casapao discussed AI in Tourism Business, highlighting how artificial intelligence can enhance visitor experiences, improve customer engagement, streamline services, and help tourism enterprises adapt to changing market demands.
Mr. Bern Josep Persia presented AI in Marketing, demonstrating how AI-powered tools can be utilized for digital marketing, content creation, social media management, audience targeting, and data-driven decision-making to effectively promote tourism products and destinations.
Meanwhile, Mr. Juven Casapao shared his expertise on AI and Business Operations, focusing on how businesses can leverage AI technologies to improve efficiency, automate routine processes, optimize workflows, and support strategic planning.
The workshop was attended by local tourism stakeholders of Puerto Galera, including representatives from accommodation establishments, dive shops, tour operators, tourism-related enterprises, and community organizations. Participants actively engaged in discussions and explored ways to integrate AI-driven solutions into their respective operations.
Present during the activity was Municipal Tourism Operations Officer Mary Christine C. Ibon, who emphasized the importance of equipping tourism stakeholders with the knowledge and skills necessary to embrace innovation and remain competitive in an increasingly digital tourism landscape.
The event was further graced by the presence of Municipal Administrator Carmela Leviste Datinguinoo, whose attendance highlighted the local government's continued support for capacity-building initiatives that strengthen the tourism sector and promote inclusive growth.
One of the highlights of the municipalityโs World Tourism Month celebration, the workshop reflects Puerto Galeraโs continuing efforts to prepare its tourism industry for the future by embracing technology, fostering collaboration among stakeholders, and promoting innovative approaches to destination management and marketing.
As Puerto Galera continues to position itself as a premier tourism destination, initiatives such as the Smart Tourism Workshop: Moving Toward a More Connected Puerto Galera demonstrate the municipality's commitment to empowering stakeholders through technology and ensuring that the local tourism sector remains adaptive, resilient, and globally competitive.
The workshop served as an important step toward building a more connected, innovative, and future-ready Puerto Galera, where technology and tourism work hand in hand to create meaningful experiences for visitors and sustainable opportunities for the local community.